Terri Yablonsky Stat
Co-Founder
Editor-in-Chief
Terri Yablonsky Stat
Despite her best intentions, Terri Yablonsky Stat’s years of health writing have finally taken their toll. As a regular contributor to the Chicago Tribune, AARP The Magazine, Parenting, Today’s Chicago Woman, North Shore Magazine, AOL, and many other media outlets, she’s become a professional hypochondriac. Just as a medical student takes on the afflictions of their studies, Terri too has acquired — or thinks she has — nearly every malady she’s covered.
With access to the most current, scientifically based health information, Terri knew it was time to share all she’d learned with like-minded women. Most important, she wanted to bring to the forefront all those issues women “of a certain age” think they struggle with alone.
Throughout her 25 years as a health writer, Terri has covered nearly every medical specialty and interviewed experts ranging from the U.S. Surgeon General to Dr. Andrew Weil. Before launching her freelance career, she was features writer for a medical journal and senior writer for the American Dental Association. She’s able to sift through complex health information, drill it down and make it understandable for all readers.
Terri graduated from the University of Minnesota with a bachelor’s degree in psychology and a master’s degree in health journalism. She lives in Northbrook, IL, where she gains inspiration from her husband, an innovation consultant; her pre-teen daughter, a competitive figure skater; and her adult step-daughter, who works in advertising in Chicago.
Debra Baum
Co-Founder
Trend Editor & Director of Marketing
Debra Baum
An Emmy-Award winning broadcast journalist, Debra has worked as a TV news anchor and general assignment reporter in Florida, Michigan and Ohio covering such varied stories as the US visit of Pope John Paul II, the kick off of rocker Bob Seger’s American Storm tour, the deployment of troops for US Desert Storm and the crash of a Northwest Airlines jetliner that left one young girl as the sole survivor.
Some of her most meaningful assignments have focused on school violence, rising stress levels in today’s families and a caregiver’s pain in dealing with Alzheimer’s disease. Debra has a keen sense of what’s newsworthy and the ability to spot emerging trends — especially those relevant to women in her age group. She describes 50 as the “new 30.”
Debra graduated from Michigan State University a lifetime ago in broadcast journalism with an emphasis in international relations. While in college, she started reporting for local radio and TV stations.
Today, Debra works in public relations and marketing in the fashion and health care industries. She’s married to a Chicago OB/GYN – and has been known on occasion to offer to drive a panicked patient to the hospital.
With three teenage children, Debra has survived many proms, carpools and the Midwest Jr. tennis circuit. The irony of driving her kids to their workouts and waiting in the car is not lost on her.
